Wednesday, September 15, 2010

What's in a name?

High fructose corn syrup, by any other name

Corn syrup producers want sweeter name, corn sugar, to help boost sales 

By EMILY FREDRIX
updated 9/14/2010 11:04:56 AM ET
 
The makers of high fructose corn syrup want to sweeten up its image with a new name: corn sugar.
The bid to rename the sweetener by the Corn Refiners Association comes as Americans' concerns about health and obesity have sent consumption of high fructose corn syrup, used in soft drinks but also in bread, cereal and other foods, to a 20-year low.

http://www.msnbc.msn.com/id/39169416/ns/business-consumer_news/


 

 

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